Category: Visual Observations
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Think about the entire customer experience
While I was ordering at a fast-food chain recently, I experienced a bad customer experience. The chain had implemented a new Point-of-Sale system which utilized a fingerprint reader for when the store manager might need to override a transaction. It was peak trading time and the franchise owner was hovering around front-of-house, I assumed to…
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Which combo would you like? Everything on the menu is a combo….
Which combo would you like? Everything on the menu is a combo. If you want an individual item it’s called an extra. We’re only offered prepackaged stuff now. Sad.
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Are you being loyal to your customers?
I love the concept of loyalty cards. I have a wad in my wallet and I make sure I use them religiously – saving money on something you’re going to buy anyway is a no-brainer. However, it’s important for both the customer and the vendor that the mechanics of the loyalty card are carefully considered.…
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The challenges creating virtual representations of physical layouts
The way that Apple represents a physical space in a virtual environment is really starting to bug me more and more. With the advent of IOS 7 and the heightened ability to see apps visually next to one another in a virtual space has made the need for a rethink more urgent. Switching between apps…
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Life Skills #2549
Don’t stop and congregate at the top or bottom of stairs or escalators. If you don’t know which way to turn, just move out of the way. The people behind you will be grateful.
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What’s in a word?
A SOLD sign is something we all know well. We understand it – a seller has made a sale. Their property has been sold to a buyer. However, Reynolds has a different take on this.
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Designing for life
I am fascinated with how our creations – both physical and virtual – are conceived and designed to fit into our lives.
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Usability…
I’m on a usability drive. I want to make sure that whatever website or web app I write is immediately and easily usable. So I’ve almost finished reading Steve Krug’s “Don’t make me think”. Great book, great style of writing. So now I think of ever…