A SOLD sign is something we all know well. We understand it – a seller has made a sale. Their property has been sold to a buyer. However, Reynolds has a different take on this.
This is a rookie error. We all understand that a system will need to send out a number of automated notifications, but they should be as personalised as possible to carefully mask the fact that they were programatically generated. Using the format “[surname, first-name]” is extremely impersonal. No humans would communicate like this. Just call … Read more Get the basics right – address your users correctly