Zayne Upton

Get the basics right – address your users correctly

24th Jul 2013 by songsta

This is a rookie error. We all understand that a system will need to send out a number of automated notifications, but they should be as personalised as possible to carefully mask the fact that they were programatically generated. Using the format “[surname, first-name]” is extremely impersonal. No humans would communicate like this. Just call … Read more Get the basics right – address your users correctly

What’s in a word?

22nd Jul 2013 by songsta

A SOLD sign is something we all know well. We understand it – a seller has made a sale. Their property has been sold to a buyer. However, Reynolds has a different take on this.

Designing for life

2nd Jun 2013 by songsta

I am fascinated with how our creations – both physical and virtual – are conceived and designed to fit into our lives.

Let’s start again

29th May 2013 by songsta

I haven’t truly written anything for a long time. I have spent so much time consuming content that I forgot how important it is to create content. In fact I’m sitting here right now trying to think what I should write next. It’s really not that easy if you haven’t done it for a long … Read more Let’s start again

Take a step up

7th Aug 2010 by songsta

I watched a very interesting TED video yesterday – A monkey economy as irrational as ours by Laurie Santos. Laurie, along with a team of students from Yale performed a series of experiments to try understand why the human species makes the same il…

Usability…

16th Aug 2008 by songsta

I’m on a usability drive. I want to make sure that whatever website or web app I write is immediately and easily usable. So I’ve almost finished reading Steve Krug’s “Don’t make me think”. Great book, great style of writing. So now I think of ever…