Language observations #231 – crescendo

Recently on CNN: “The situation reached a crescendo when…” I find this secondary usage quite interesting. My background in classical music makes his usage quite jarring to my ear. To me, the more correct word to use in this instance would be ‘climax’. The word crescendo originates from the Italian ‘to grow in sound’, soContinue reading “Language observations #231 – crescendo”

Get the basics right – address your users correctly

This is a rookie error. We all understand that a system will need to send out a number of automated notifications, but they should be as personalised as possible to carefully mask the fact that they were programatically generated. Using the format “[surname, first-name]” is extremely impersonal. No humans would communicate like this. Just callContinue reading “Get the basics right – address your users correctly”