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Zayne's World Posts

Language observations #231 – crescendo

Recently on CNN: “The situation reached a crescendo when…” I find this secondary usage quite interesting. My background in classical music makes his usage quite jarring to my ear. To me, the more correct word to use in this instance would be ‘climax’. The word crescendo originates from the Italian ‘to grow in sound’, so logically it cannot refer to…

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Life Skills #2549

Life Skills #2549 Don’t stop and congregate at the top or bottom of stairs or escalators. If you don’t know which way to turn, just move out of the way. The people behind you will be grateful.

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Daily Motivation

“You are an average of the five people you spend the most time with. If the five people you hang out with eat wings every night, you most likely will too.” – ¬†bodybuilding.com

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Get the basics right – address your users correctly

This is a rookie error. We all understand that a system will need to send out a number of automated notifications, but they should be as personalised as possible to carefully mask the fact that they were programatically generated. Using the format “[surname, first-name]” is extremely impersonal. No humans would communicate like this. Just call me Zayne! However, I¬†guess I…

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Let’s start again

I haven’t truly written anything for a long time. I have spent so much time consuming content that I forgot how important it is to create content. In fact I’m sitting here right now trying to think what I should write next. It’s really not that easy if you haven’t done it for a long time. You really need to…

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Take a step up

I watched a very interesting TED video yesterday – A monkey economy as irrational as ours by Laurie Santos. Laurie, along with a team of students from Yale performed a series of experiments to try understand why the human species makes the same il…

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