Think about the entire customer experience

While I was ordering at a fast-food chain recently, I experienced a bad customer experience. The chain had implemented a new Point-of-Sale system which utilized a fingerprint reader for when the store manager might need to override a transaction. It was peak trading time and the franchise owner was hovering around front-of-house, I assumed to … Read moreThink about the entire customer experience

Are you being loyal to your customers?

I love the concept of loyalty cards. I have a wad in my wallet and I make sure I use them religiously – saving money on something you’re going to buy anyway is a no-brainer. However, it’s important for both the customer and the vendor that the mechanics of the loyalty card are carefully considered. … Read moreAre you being loyal to your customers?

The challenges creating virtual representations of physical layouts

The way that Apple represents a physical space in a virtual environment is really starting to bug me more and more. With the advent of IOS 7 and the heightened ability to see apps visually next to one another in a virtual space has made the need for a rethink more urgent. Switching between apps … Read moreThe challenges creating virtual representations of physical layouts

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