Get the basics right – address your users correctly

This is a rookie error. We all understand that a system will need to send out a number of automated notifications, but they should be as personalised as possible to carefully mask the fact that they were programatically generated. Using the format “[surname, first-name]” is extremely impersonal. No humans would communicate like this. Just call … Read moreGet the basics right – address your users correctly

Take a step up

I watched a very interesting TED video yesterday – A monkey economy as irrational as ours by Laurie Santos. Laurie, along with a team of students from Yale performed a series of experiments to try understand why the human species makes the same il…