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Get the basics right – address your users correctly

At least get my name right
At least get my name right!

This is a rookie error. We all understand that a system will need to send out a number of automated notifications, but they should be as personalised as possible to carefully mask the fact that they were programatically generated. Using the format “[surname, first-name]” is extremely impersonal. No humans would communicate like this. Just call me Zayne! However, I¬†guess I should be grateful that at least they spelled it correctly…

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